The irony of ad-sponsored apps
Here’s a thought, or rather a theory, that we’d love to run by you.
It starts with a little piece of irony. Most advertisers want people to buy their product, i.e. pay for it. When an app (on any platform) is free and sponsored by ads, a large portion of its user base will be people who want something for free. If we’re allowed to generalize here, they don’t want to pay if they can avoid it.
Spotted the problem yet?