By Leigh Brown
March is jam-packed with #SPORTS. If you’re an avid college basketball fan, you never leave your screen for fear of missing the game-winning slam dunk.
That’s why marketers pull out all the stops for game-related promos. They work hard to come up with the quippy line, the discount, creative assets, and a targeting strategy to execute multi-channel digital campaigns. The primary goal: increase revenue during this sports-heavy month. They know their promos need to be everywhere their audience is, including but not limited to: Twitter, YouTube, Facebook, Snapchat, and sports network advertising.
In the food industry alone, data shows digital ordering and delivery has grown 300% faster than dine-in traffic since 2014*, and orders placed via smartphone and mobile apps will become a $38 billion industry by 2020*. That’s why you need to provide the best end-user experience possible during major live events. Sports championships means hungry viewers who don’t want to leave the house, which translates to a primetime opportunity for digital marketers and online businesses.
Monitoring the Madness
Making sure you’re delivering a seamless website and web app experience is crucial. You’ve spent time and money trying to bring customers to your digital storefront. But if your web app is slow, or worse, broken, it’s all for naught.
With the increase in customers visiting your website, you want to monitor page speed and transactions to make sure the digital experience isn’t preventing a sale. A slow site is frustrating and leads to abandoned site visitors seeking something faster. Page speed monitoring can help. The SolarWinds® Pingdom® page speed test analyzes file sizes, load times, and other details about every single element of a webpage. It identifies what content type is slowing you down and how to improve your page speed score.
If transactions like login, search, or checkout are broken, you can be notified before it affects your customers with synthetic monitoring from Pingdom. Synthetic monitoring simulates visitor interaction with your site automatically and will alert you when your critical site flows stop working correctly. Pingdom synthetic monitoring tests more than just whether your customers can make a purchase. It monitors both simple or highly complex transactions, such as new user registrations, user login, search, shopping cart checkout, URL hijacking, and more.
Going a step further, monitoring real users in real time will give you live insights into how customers experience your web app. The experience can differ depending on the browser, device, and platform they use. With real user monitoring, you can identify how your most valued customers access your website and make data-driven decisions to improve the experience.
Keep Your Website in the Game
Don’t miss out! Make the most of the madness this sports season and keep your website in the game.
You can start monitoring today for free for 14 days.
We’re also offering 20% off annual plans with code GAMETIME through March 31, 2020**.
*https://upserve.com/restaurant-insider/online-ordering-statistics/
**This promotion expires on March 31, 2020 and applies to your initial online purchase of SolarWinds® Pingdom®, annual licenses only. Not valid for prior purchases. The promotional code can be used only once. Offer may not be combined with any other promotion or discount. SolarWinds Pingdom reserves the right to modify or cancel promotion at any time. Void where prohibited.
